Problem: Your Advertising Budget is Disintegrated
April 15th, 2009
Microsoft has wrapped its arms around the problem; namely that both sides of the advertising equation are having a hard time keeping pace with the administration of all the threads in the tapestry.
MediaPost Publications Integration:Holy Grail
“At first it was Word. Then it was PowerPoint, Access and Excel,” Howe says of the powerful but nonintegrated applications developed by Microsoft’s software team. “Now I can do a graph in Excel and copy and paste it in a couple of keystrokes into PowerPoint. Media planners ought to be able to plan an advertising campaign the same way across platforms with a drop-down menu and a few easy keystrokes. All the friction needs to be taken out of the process.”
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Great tips and reminders as show-goers adjust budgets and schedules in this economically challenged period.
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WOW! Good thing you kept your wits enough to fight off the bugger. Glad you’re ok. The worse thing to happen to me on that street was when I encountered a pack of dogs late one night. I kept a safe distance behind them until I got home. Take care.