Lead Nurturing Webinar
July 31st, 2009
Good info and data in this general background webinar on the process of lead nurturing.
Modern B2B Marketing: Unleash your House Database – Outlook Web Access Light
Lead Nurturing
The members of your database should be nurtured. Done well, lead nurturing can lead to much more efficient and effective demand generation. At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. Overall, that means we generate 50% more qualified sales leads each month at 33% lower cost per lead.
Thank you much for this useful post.