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Good info and data in this general background webinar on the process of lead nurturing.

Modern B2B Marketing: Unleash your House Database – Outlook Web Access Light

Lead Nurturing
The members of your database should be nurtured. Done well, lead nurturing can lead to much more efficient and effective demand generation. At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. Overall, that means we generate 50% more qualified sales leads each month at 33% lower cost per lead.

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Transparency and Listening skills….

UniLever CMO Clift Throws Down the Social-Media Gauntlet – Advertising Age – Digital

1. Listening to consumers is more important than talking at them. As Mr. Clift said, “We may be ahead of our competitors, but we’re most definitely behind consumers.” The consumer is not a moron, she’s the person defining your brand.
2. You can’t hide the corporation behind the brand anymore — or even fully separate the two. Even this editor’s creaking computer only took 0.13 seconds to show that Philip Morris is owned by Altria Group. Welcome to radical transparency, where bad corporate behavior will damage your brands, and vice versa.

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admin Marketing, PR